Tell us a little about yourself!
Taylor Price is a 20 year old CEO, creator, influencer, and, most importantly, role model. Taylor first got involved in business at the age of 16 and now runs her very own, multi-platform online company, TAP Intuit. Along with her company, Taylor also started TikTok’s very first educational content house, Team TAP. Through Team TAP and TAP Intuit, Taylor is on a mission to revolutionize the way that Gen Z views and handles their finances and encourages young people of all backgrounds to work towards full financial freedom.
Tell us about your company and how you got started!

TAP Intuit is Taylor’s passion. TAP Intuit is a revolutionary, fully-online, mentorship-based learning program for people of all backgrounds to take sophisticated courses in personal finance, investing, and entrepreneurship. TAP’s courses are unique in that they are paced at the rate of the learner making them more accessible to people with little to no experience. This was important to Taylor, as a young woman in finance; the finance sector can often feel intimidating to young people, especially young women. TAP Intuit combats this with affordable, mentorship-based programs written in language that anybody can understand! TAP’s programs are quite literally written by young, successful people, for young, successful people!
What advice do you have for other aspiring entrepreneurs?
If Taylor could give advice to young, aspiring entrepreneurs, she would say to never fear failure and never waste time! Taylor is a firm believer in that knowledge is power and she believes that by being armed with the knowledge, tools, and confidence to achieve financial freedom, that failure is impossible. True entrepreneurs look at ‘failure’ as just more knowledge and power and the fuel to their next big win! Like a true go-getter, Taylor has spent her formative late teen and early 20s missing out on ‘normal’ experiences with her friends and family, but she has absolutely no regrets about it. She encourages those with entrepreneurial dreams to chase them, even if they feel that they will miss out. She knows it isn’t always easy to be the odd one out, but she offers encouragement to young entrepreneurs that their own goals, dreams, and desires are even more successful and impactful the sooner they are chased!