Max Fergus – CEO of LÜM

Max Fergus is the CEO and Co-founder of Live Undiscovered Music (LÜM). LÜM was founded from a UW think tank that focused on rapidly expanding industries with antiquated business models. Fergus, along with a team of UW students and alumni, realized that with the advancements in streaming technology, current applications could be used to successfully bring music to the next generation of artists and fans.